Customer Data and Marketing

Customer Data and Marketing

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Training on the proper handling of customer data in sales, procurement, and marketing.
  • 30 min.
  • DE, EN

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Product number: 641050

Learning objectives

What legal ground rules are relevant for data processing in sales?
What are the information obligations towards customers and prospects?
Which data can be collected in a data protection-compliant manner in the CRM system?
Why is the deletion of CRM data an important aspect?
What regulations apply to data protection-compliant advertising via post, e-mail and telephone?
How can competitions be conducted in compliance with data protection?
What mandatory information must be present on websites concerning data protection?
What are the data protection-relevant points of web tracking?


Who is this course for?

All employees in the areas of sales, marketing, and procurement.


Course contents

  • Legal foundations for data processing in sales
  • Information obligations towards customers and prospects
  • Data that may be collected in the CRM system
  • Deletion of CRM data
  • Advertising via post, e-mail and telephone
  • Conducting competitions in compliance with data protection
  • Mandatory information on websites
  • Web tracking


Story

Fred from sales doesn't believe that data protection is relevant to his work, and Bob is currently launching a marketing event with fireworks. In this advanced course, you'll learn everything you need to know about processing data in the areas of sales, marketing, and procurement.


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